m_s_wn01's CV
Profile summary
Advisor and Director for MENA region with 11 years of experience shaping data strategy and organizational excellence. Transitioning from an extensive background in analytics leadership to regional advisory, this professional bridges technical data governance with commercial business development. includes managing large-scale teams across 16 organizations and delivering a 37% revenue increase through new service departments. Committed to building sustainable partnerships and executing target operating models that align with complex regulatory frameworks.
Career highlights
Strategic Advisory and Business Development: Led cross-functional teams and managed high-level client engagements across the MENA region, driving business growth through tailored AI and ESG solutions for diverse sectors.
Data Transformation and Revenue Growth: Delivered a 37% revenue increase at Carbon Intelligence by establishing a new data delivery department and securing high-value partnerships with major financial and energy clients.
Large-Scale Organizational Leadership: Managed a team of 200+ across 5 departments at DHSC, executing a data strategy that realized benefits from a 5 billion investment during a national emergency.
Global Analytics Infrastructure: Implemented a global data capability and BI framework across 6 disciplines at IMG Media, standardizing reporting protocols to support executive decision-making and audit readiness.
Key skills
Professional experience
Shapes regional strategy for AI, data engineering, and ESG initiatives, steering cross-functional teams across the MENA region. Influences C-suite decision-making by aligning technical transformation roadmaps with business objectives and international regulatory standards.
- Led cross-functional teams in AI, data engineering, and ESG, fostering a culture of innovation, collaboration, and continuous learning.
- Mentored teams to build data capabilities aligned with business objectives and sustainability goals.
- Promoted a data-driven culture, empowering teams to leverage data as a strategic asset.
- Collaborated with C-suite executives, providing guidance on data transformation and AI strategies across diverse sectors, ensuring alignment with business goals.
- Managed key client relationships, influencing decision-making for AI and ESG initiatives.
- Led high-level engagements with clients, vendors, and cloud providers to drive growth and expand service offerings.
- Communicated complex data and AI concepts to non-technical stakeholders, ensuring clear alignment with strategic objectives.
- Advised clients on navigating regulatory compliance and embedding ethical standards in AI practices, emphasising AI ethics, privacy, and transparency.
- Working with SAP HANA/Colibra Technologies with Oil and Gas clients in Qatar and other parts of the MENA Region as well as CPG clients such as Ajmal
- Provided strategic advice on AI ethics and regulatory compliance, ensuring clients’ AI implementations aligned with international standards and industry regulations.
- Guided organisations on the ethical deployment of AI technologies, focusing on transparency, fairness, accountability, and bias mitigation in AI models.
- Advised on building robust frameworks for data privacy, security, and governance, ensuring compliance with GDPR, AI ethics guidelines, and other global regulatory requirements.
- Drove business development by identifying new market opportunities and creating tailored AI-driven solutions to address client needs across multiple industries.
- Played an active role in pre-sales activities, including scoping, proposal development, and solution design to ensure client requirements were met.
- Collaborated with sales teams to craft compelling value propositions and deliver impactful sales presentations to C-suite executives.
- Led RFP responses, designing tailored solutions that highlighted AI-driven innovations, data governance frameworks, and ESG compliance to win strategic projects.
- Developed go-to-market strategies for AI solutions, securing high-value engagements and building long-term client relationships.
- Demonstrated versatility in applying data transformation, AI, and ESG strategies across multiple sectors, including Oil & Gas, Healthcare, FMCG, and Aerospace.
- Tailored solutions to meet the unique needs of diverse industries while adhering to best practices and regulatory standards.
- Recognised as a thought leader in the fields of AI, data transformation, and ESG, delivering keynote speeches at international conferences and industry forums.
- Shared insights on the future of AI ethics, data governance, and sustainable AI at major events, influencing industry conversations and promoting responsible AI development.
- Engaged in high-profile speaking engagements, showcasing expertise and reinforcing credibility in the global consulting community.
- Developed AI and data governance strategies that ensured scalability and alignment with both sustainability and business objectives.
- Drove business growth through high-value client engagements and maintaining strong relationships across multiple sectors.
Architected the data and AI strategy to align operational functions with growth objectives. Steered cross-functional teams in the deployment of scalable solutions while establishing governance frameworks to maintain compliance with international data privacy and security regulations.
- Developed and executed data & AI strategy to optimize operations and enhance passenger experience, aligning with growth objectives.
- Led AI-driven initiatives for predictive maintenance, baggage handling, and air traffic control, improving operational efficiency and safety.
- Advised C-suite executives on AI/ML transformation strategies, delivering data-driven insights that contributed to strategic decision-making.
- Working with SAP HANA/Colibra Technologies
- Managed and mentored cross-functional team, driving innovation, collaboration, and continuous learning in AI and data capabilities.
- Designed and deployed scalable AI solutions, ensuring business impact and alignment with operational goals.
- Fostered cross-departmental collaboration to integrate AI solutions seamlessly into operations, aligning with business objectives.
- Led cultural shift toward data-driven decision-making, positioning Heathrow as a leader in AI integration and operational efficiency.
Steered the data client services function, reporting to the executive board to align data strategy with sustainability and AI objectives. Managed multidisciplinary teams across platform engineering, reporting, and design to integrate data-centric operations into the core business model.
- 37% Revenue increase achieving 1.6 £Billion+ revenue target, with acquisition of existing NatWest client and acquiring energy and agriculture clients, leading setting up new practice going forward, growing 30% annual prediction with a 1 trillion as Carbon and data grows
- Leveraged creativity to reinvent how data sat in the organisation, making a data the heart of everything Carbon Intelligence did.
- Leadership in data strategy and data cultural transformation, fostering cultural and data cultural change and securing executive board buy- in.
- Spearheaded the reinvention of data by setting up a new data strategy within carbon Intelligence; driving sustainability and efficiency, making data central to the organisational’s operations mirroring the strategic development required for A.I. and sustainability,
- Implemented operating model, developed multidisciplinary teams, fostering a culture of innovation, continuous learning and data centric problem solving by establishing a Data Delivery department and Platforms, Reporting department and a design for future departments.
- Issued a roadmap and data pricing model supporting board investment and establishing a new strategy on a Technological, Cultural and Internal, External level, which consisted of training capabilities for the team, Creating business propositions and leading climateTech propositions, opening data opportunities within A.I, sustainability, carbon emissions, avoidance of greenwashing and embedding automation visualisation with snowflake within financial sectors, oil&Gas travel, FMCG& luxury brands as well as other existing clients and requiring new business to create a sister data arm of excellence in sustainability
- Dealing with large clients such as NatWest and Aviva, Expedia and introduced Data Governance and capabilities required for financial clients.
- engaging in negations and creating a variety of partnerships, creating a T-shirt size model for new and existing businesses
- Provided critical support to roadmap and transformation strategy and projects.
- Stakeholder engagement; successfully navigating board-level discussions, leading chairing a variety of roundtable discussions at various global interactions, client education aligning cultural shifts with broader business objectives.
- Leading RFP process for a global oil company seeking to implement SAP HANA for their enterprise resource planning (ERP) and data analytics.
- In the discovery phase, I begin by analysing the company’s current IT infrastructure and identifying gaps that the new solution needs to address.
Influenced national health data strategy by steering the Joint Biosecurity Centre through a period of emergency response. Managed a team of 200 staff across 5 departments, including Data Governance, Enterprise Architecture, and Data Delivery, while overseeing the full P&L for data operations.
- Benefits Realisation of £5+ billion Investment Implemented data strategy and road mapping and led data and organisational transformation in UKHSA across Data Governance, Data Architecture and Data Engineering, Enterprise Architecture, Platforms and Delivery.
- Providing strategic Data leadership as CDO I established and executed a comprehensive, forward thinking data strategy and roadmap in a state of emergency for the country (COVID), a very reactive time.
- Driving Data, A.I and sustainability innovation. Led a growing team of 200+, 5 departments (Data Governance, Data & Enterprise Architecture, Platforms and Data Delivery, Heads of as my direct reports), management of a large and diverse team, fostering a diverse and inclusive work environment in A.I and data technologies for public health, emphasising on efficiency, sustainable long-term outcomes.
- Stakeholder engagement; successfully navigating board-level discussions, leading chairing a variety of roundtable discussions with government officials.
- My leadership extended to integrating sustainability into data operations, ensuring our strategies supported long-term environmental organisational objectives.
- For a period of time an acting product owner for the platforms team we build and the decision for JBC strategic data activities that lead into the PM, such as Cough in the Box and managed full P&L for data operations.
- Engaged acute stakeholder engagement skills through the handling of the commercial relationships and agreements with suppliers and consultancies and dealing with the tender and retendering decisions, procurement decisions.
- Platforms teams working in Cough in box looking at GEN A.I tech through audio data, similar to work done at GDS leading Data Scientists looking at IBM Watson technology
- Securing procurement bids with consultancies and leading JBC’s transformation from a Senior directive perspective.
- Developed and retained strategic relationships with consultants from Accenture, PA consulting, IBM, Deloitte, and EY and brought in new consultants and decision makers at director level and provided critical support to roadmap and transformation strategy and projects.
Founded the global data strategy and target operating model, reporting to the C-suite to steer the transformation of the organization into a data-centric entity. Coordinates the integration of BI, market research, and analytics across 3 distinct departments to align global partnerships and business objectives.
- Benefits realisation £1bn+ Investment global implementation of Data capability, Data strategy and Tech for a scaling
- As Global Head of Analytics established how data areas could synergise with global partnerships and led implementation.
- Created a world-wide BI, Market Research, and analytics framework to govern how BI, Market research and analytics will be conducted across campaigns and projects. Led all areas of MI and Data Management strategy and delivery.
- Implemented analytical and data framework, target operating model with data solutions and provided tailored advisory to IMG on industry BI and analytics best practice, strategy design and logistics across B2B clients.
- Engaged with key Stake holders such as VPs and C-level creating synergy across the globe for Data centralization and globalization, securing P&L with objectives and KPIs to help make this a possibility and introduced GDPR practices ensuring the organisation remained complaint and created readiness for audit and developed strategy together and the roadmap for analytics globally for business.
- Advisor to the CDO conceptualised global set of an Analytical capability in terms of capability and how sync across department would work and led IMG’s transformation into a global Data entity from a C level prospective.
- Developed Training programs and led Analytical teams on a Global scale creating a data centre of excellence, as well as helping the business become Self-serve managing stakeholder at a C-LEVEL (CTOs, CFOs, CEO) and built the global KPI framework.
- Conducted deep-dive analysis into technology needed and structure on a global scale across 6 disciplines which includes BI, web analytics, data governance, data warehousing, data science, market research but set out in 3 separate departments under one umbrella and managed the boarding of Adobe analytics and the roadmap for analytics and how it would serve IMG clients.
Steered the data and user insights function, reporting to the Chief Technology Officer. Managed a cross-functional team of analysts and researchers to integrate user behavior data into the product development lifecycle for government digital services.
- Architected a centralized data reporting framework that consolidated user feedback across multiple service platforms.
- Influenced product roadmap decisions by presenting synthesized user research findings to executive stakeholders.
- Defined internal standards for data privacy and ethical usage in alignment with government policy.
Directed the analytics function, reporting to the executive leadership team. Oversaw the integration of data reporting systems to support organizational decision-making processes across the national network.
- Implemented a centralized data dashboard to track service demand across regional offices.
- Coordinated with department heads to standardize reporting metrics for the 2020 fiscal period.
Directed research operations and data synthesis for client accounts, reporting to the head of strategy. Managed the delivery of audience insights and market trends to inform campaign development across diverse digital platforms.
- Executed primary research projects to identify consumer behavior patterns for global brand campaigns.
- Built data visualization dashboards to track social media performance metrics for internal stakeholders.
Directed data strategy and reporting workflows for client accounts. Managed the integration of tracking tools to monitor content performance and audience engagement across digital platforms.
- Built automated dashboards to visualize traffic patterns and user behavior for internal stakeholders.
- Implemented tracking pixels and event tags to capture conversion data across client websites.
Directed the global data strategy and analytics function, reporting to the Chief Technology Officer. Oversaw a cross-functional team responsible for data infrastructure, business intelligence, and audience insights across all digital media properties.
- Implemented a unified data warehouse architecture to consolidate disparate audience metrics from regional platforms.
- Standardized reporting protocols across international markets to align executive decision-making with real-time performance data.
- Facilitated the integration of predictive modeling tools into the editorial workflow to inform content distribution strategies.
Directed data governance and analytics strategy for the agency, reporting to the executive leadership team. Managed a cross-functional team of 10 staff members to align data infrastructure with global marketing objectives and internal reporting requirements.
- Architected a unified data collection framework across 12 regional offices to standardize performance tracking and reporting protocols.
- Influenced the adoption of new data visualization tools by training department heads on dashboard interpretation and data-driven decision making.
Directed the analytics function for the NHS trust, reporting to the Chief Information Officer. Managed a team of analysts to standardize reporting protocols and data governance frameworks across clinical departments.
- Implemented a centralized data dashboard to consolidate patient flow metrics across hospital wards.
- Coordinated with department heads to align reporting requirements with national regulatory standards.
Directed the analytics function, steering data strategy and reporting workflows for cross-functional stakeholders. Managed the transition of analytical operations during the 2017-06 to 2017-07 period, ensuring continuity in data delivery and executive reporting.
- Standardized data reporting protocols across internal departments to align output with executive requirements.
- Coordinated the integration of new data sets into existing dashboards to support decision-making processes.
Directed the Management Information function, reporting to the Chief Operating Officer. Steered the reporting strategy for a team of 11, ensuring data integrity and alignment with executive decision-making requirements during the 2016 period.
- Standardized the monthly reporting cycle to reduce manual data reconciliation time for the executive committee.
- Implemented a new data validation framework to improve the accuracy of internal performance dashboards.
Directed project delivery for cross-functional teams within the upstream operations division. Managed the lifecycle of infrastructure upgrades and process integration initiatives, reporting directly to the program director to ensure alignment with operational standards.
- Implemented a standardized reporting framework for project status updates, which reduced the time required for stakeholder reviews.
- Coordinated the migration of legacy data systems to a centralized platform, ensuring data integrity across regional offices.
- Managed vendor contracts and procurement schedules to maintain project timelines.
Directed the analytics function, steering data strategy and reporting capabilities for the department. Managed cross-functional workflows to align data output with operational requirements and executive decision-making processes.
- Implemented standardized reporting frameworks to consolidate data streams across internal divisions.
- Coordinated with technical teams to refine data collection protocols and improve the accuracy of internal dashboards.
- Facilitated the transition of legacy reporting systems to updated platforms to support data accessibility.
Education
Information Systems with Business Law
Business Computing
Business Sustainable Management
Sustainability Management